User Experience Testing: Test, understand, and improve

User and Customer testing is one of the core methods of the Co:creativo User and Customer Experience Research process. We test solutions, and pre-existing products, with real users and customers to understand their experience and uncover ways to improve it. UX and CX Testing is about immersion in the user experience to discover the path to optimal design. By working in co-creation with customers, users and collaborators, and integrating them as active participants in the User Experience Research, we enhance the development of unique products, services and experiences.


Our methods included:

  • In-person testing
  • Online testing
  • Remote video testing
  • Prototype testing
  • Beta version testing
  • Pre-existing product testing