Co:creativo is Brian Loeb’s platform for highlighting the Customer and User Experience Research that he performs on a freelance basis, where Discovery encompasses Research & Co-Creativity, Analytics and Experience Research, and Inspiration encompasses Branding & Communications, Strategy and Innovation.
Since 2011 Brian has once again focused on freelancing, offering the depth and breadth of his experience and skills to brands, agencies, entrepreneurs and investors in the most flexible and agile of ways.
Before creating Co:creativo Brian led strategy, marketing, market research, analytics, and user experience initiatives for e-commerce and technology startups in San Francisco. He earned an MBA from New York University’s Stern School of Business where he also gained Wall Street experience analyzing consumer companies and markets. He speaks Spanish fluently and has a Master’s in Latin American Studies from the University of California, San Diego, and a BA in English Literature from the University of California, Berkeley.
Co:creativo believes that innovation and successful projects are best achieved by delivering the right combination of customer and user benefits, and this requires a cross-functional approach and a multidisciplinary team. We want to design interactions that allow users to achieve their goals in the easiest and most engaging ways possible. By providing freelance services in co-creation with customers, users and collaborators, integrating them as active participants in the design and development of unique products, services and experiences, Co:creativo delivers optimal service quality while maximizing economy and flexibility.
Co:creativo is powered by leapvision